Wrap your ride

What is a car wrap?

A vehicle wrap is basically a sticker. We all played with them when we were kids, and most of us probably loved stickering notebooks, bikes and skateboards. The material we use to wrap is a very technologically advanced sticker. The material is know as vinyl, it is a pvc based product that has added elements to allow it to conform to the contour curves of a vehicle.

For wrapping we use a Cast vinyl which is thinner compared to standard, thicker, vinyl which is typically a Calendared vinyl. This cast vinyl is sticky on the back, it is coated with a series of adhesives that allow the wrap to stick to the car, be repositioned if necessary, and it will come off easily when and if the time comes. This vinyl is loaded into a printer (there are many varieties of printers used for this) and the pre-designed wrap is printed onto the vinyl.

From the printer it goes to the laminator where a protective coating is placed on top. This protects the wrap from everyday wear and tear. Most wraps will last 3-5 years, if the wrap is taken care of and garaged regularly it can last much longer. The wrap is installed by a trained and skilled wrap technician using some form of heat such as a heat gun, or propane torch. This heat makes the vinyl soft and it will "wrap" around the corners etc. of the vehicle. The wrap is then trimmed and is ready for the road.

High visibility

The graphics on your vehicle are in constant motion and are seen by thousands of people every day, 24/7. A study from the American Trucking Association says that 91% of people notice words and pictures when displayed on vehicles.

Cost Effective

Vehicle graphics allow for rent-free, constant, visual advertising, at a fraction of the cost of traditional advertising media.

Why should I wrap my vehicle?

The wrap statistics are amazing and plentiful. When compared to other forms of advertising wraps are unbelievably cost effective. You may spend between 2k and 5k one time for your wrap, less if you are doing spot graphics or simple decaling. It will be at work for you for as long as you choose to leave it on. A wrap functions similar to a billboard and reaches about as many people everyday. If you are on the road often you will reach between 30,000 and 70,000 people a day! A day! that is 10 million to 25 million impressions a year. The best thing is there are no renewal fees, no management fees, nothing except solid return on a one time investment.

Also you are not sharing space on the same page with your direct competion like in most phonebooks or online directories. 90% of travelers / commuters notice vehicle graphics on the road and 75% of them will make a judgement to use your company on the spot. Soapoint is aware of all of this and we put thought based around these numbers into every wrap we design, print and install. Wrap your ride!